Posted by: renadal | October 24, 2008

Newsletters: Printed vs.Electronic

Newsletters are important communication tools for businesses because they provide readers with information about whats going on within the company.  This includes upcoming events, new policies and products, and company achievements.  In addition, a company’s newsletter serves as its image builder, therefore it is important to print information which creates a positive reflection for the company, otherwise the newsletter may serve as an image breaker.

Newsletters may be printed or sent electronically.  Although electronically sent newsletters save businesses money, printed newsletters are preferred.  Electronically sent newsletters are often created by the company’s HR department and lack the creativity and flair which newsletter creating companies provide.  An electronically sent newsletter for the most part serves the basic purpose of getting the information out.  Printed newsletters however are more visually pleasing to its readers and are more creative and colorful.  They provide readers with a sense of value and in essence, they add a personal touch.

Posted by: renadal | October 1, 2008


I am looking for tips for using InDesign.  Any suggestions?

Posted by: renadal | September 17, 2008

What’s Goin On?

Here is where I will get connected to what’s going on.